Digital Marketing
Full-Funnel Marketing That Fills Your Pipeline
Digital marketing isn't one thing — it's a system. We build full-funnel strategies that attract, nurture, and convert leads into paying customers using every channel that moves the needle for contractors.
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Digital marketing for contractors is a full-funnel approach that combines SEO, Google Ads, social media, email nurture, and reputation management into one connected system. Most contractors invest $497–$3,997/month depending on growth stage. BaaDigi has generated $30M+ in revenue for home service businesses using this multi-channel strategy since 2010.
Why Full-Funnel Marketing Beats Random Tactics
Most contractors are doing marketing, but they're doing it in pieces. A little SEO here, some Facebook ads there, maybe a postcard campaign. None of it talks to each other. The result? You're spending money on five different things and can't tell which one is actually working.
Full-funnel marketing means every channel works together as a system. SEO brings people to your site. Retargeting ads keep you top of mind. Email nurture turns "maybe later" into "let's do this." Review generation builds the social proof that closes the deal. When these channels work together, the whole system performs better than any single tactic ever could.
The contractors who are crushing it right now aren't the ones with the biggest ad budgets. They're the ones with the best systems. A homeowner sees your Google ad, visits your site, gets retargeted on Facebook, reads your reviews, and calls you. That's not luck — that's a funnel.
What You Get
Our Process
Market Analysis
We study your market, competitors, and ideal customers to build a strategy that wins.
Strategy Development
A custom marketing plan with clear goals, channels, budgets, and timelines.
Execution
We implement across all channels — SEO, ads, social, email — with consistent messaging.
Optimization
Weekly and monthly optimization based on real performance data.
Scaling
Once we find what works, we scale it to maximize your growth.
Which Level Includes Digital Marketing?
Every engine level builds on the last. Here's where digital marketing fits in our system.
| Feature | Stability $497/mo | Predictability $1,397/mo | Market Control $3,997/mo |
|---|---|---|---|
| Local SEO & GBP | ✓ | ✓ | ✓ |
| Technical SEO | ✓ | ✓ | ✓ |
| Speed-to-Lead (30s auto-text) | ✓ | ✓ | ✓ |
| Predictable Work Dashboard | ✓ | ✓ | ✓ |
| Google Ads (PPC) | — | ✓ | ✓ |
| Expansion SEO (new zip codes) | — | ✓ | ✓ |
| AI Nurture Sequences | — | ✓ | ✓ |
| Content Marketing | — | ✓ | ✓ |
| Omnichannel Ads | — | — | ✓ |
| Database Reactivation | — | — | ✓ |
| Reputation Management | — | — | ✓ |
| Dedicated Account Manager | — | — | ✓ |
What Makes BaaDigi Different from Typical Marketing Agencies
We Don't Sell Tactics — We Build Systems
Most agencies sell you a service: SEO, or PPC, or social media. If it doesn't work, they blame the channel and pitch you something else. We build an integrated system where every channel supports the others. Your SEO feeds your content strategy. Your ads drive traffic to conversion-optimized landing pages. Your email follow-up nurtures leads who aren't ready yet. It's one system, not five disconnected vendors.
Contractor-Only Focus
We don't work with restaurants, e-commerce stores, or SaaS companies. Every strategy we build is based on how homeowners actually find and hire contractors. We know that "near me" searches convert at 3x the rate of generic terms (Google/Ipsos research). We know that review count matters more than star rating. We know that speed-to-lead is the #1 factor in winning the job. This stuff only comes from doing it every day for one industry.
You See Everything in Your Dashboard
No black-box reporting. No 30-page PDF decks that nobody reads. Your Predictable Work Dashboard shows you exactly what's happening: how many leads came in, where they came from, what they cost, and which ones turned into jobs. You can check it on your phone between job sites. Total transparency, zero guesswork.
We Eat Our Own Cooking
BaaDigi uses the exact same marketing system we build for our clients. Our own website runs on Next.js. We rank for our own keywords. We run our own ads. We use the same AI follow-up tools. When we tell you something works, it's because we've tested it on ourselves first.
Frequently Asked Questions
How much should I spend on marketing?
Most successful contractors invest 7-10% of revenue in marketing. If you're doing $1M in revenue, that's $70K-100K per year across all channels. If you're trying to grow aggressively, 10-15% is common. We help you allocate budget where it has the highest impact — usually starting with SEO and Google Ads, then layering in other channels as you grow.
Do I need to do everything at once?
No. We start with the highest-impact channels for your situation and expand from there. For most contractors, that means SEO + Google Ads first. Once those are generating consistent leads, we add email nurture, retargeting, and social. Trying to do everything at once with a small budget just dilutes your results.
How is this different from just hiring an SEO company or a PPC agency?
When you hire separate agencies for SEO, PPC, and social, none of them talk to each other. Your SEO agency doesn't know what your ad agency is doing, so they end up competing for the same keywords and sending mixed messages. With BaaDigi, one team owns your entire strategy. Everything is coordinated, nothing is duplicated, and you have one point of contact instead of three.
What kind of results can I expect?
Results depend on your market, competition, and starting point. Most contractors see lead volume increase 40-60% within 6 months when running a full-funnel strategy vs. a single channel (BaaDigi client reporting, 2024–2026). Our clients like Stevens Homebuilding have tripled revenue (BaaDigi client reporting, 2024–2025), and McKenzie Home Improvements achieved 3.5x monthly leads (BaaDigi client reporting, 2025–2026). We'll set realistic expectations during your free audit based on your specific situation.
How do you measure ROI?
We track everything: leads, calls, form submissions, cost per lead, close rate, and revenue generated. Your Predictable Work Dashboard shows you the full picture in real time. We don't measure success by impressions or clicks — we measure it by jobs booked and revenue earned. If a channel isn't producing ROI, we reallocate budget to what is.
Do you require long-term contracts?
We recommend a 6-month minimum commitment because marketing takes time to compound. But we don't lock you into contracts you can't get out of. Most clients stay for years because the results keep growing. If after 90 days you don't see progress, we'll have an honest conversation about what needs to change.
Explore Our Other Services
Search Engine Optimization
Dominate local search results and get found by homeowners actively searching for your services.
Custom Web Design
Fast, conversion-optimized websites built to turn visitors into leads.
Pay-Per-Click Advertising
Google Ads and Meta Ads that deliver qualified leads at the lowest cost per acquisition.
AI for Contractors
Leverage AI to automate follow-ups, qualify leads, and outpace your competition.
Digital Marketing by Location
Part of The Predictable Work Engine™
Digital Marketing is a core component of Market Control Engine™
We don't sell digital marketing as a standalone tactic. It's built into a proven system designed to generate predictable, scalable growth for contractors.
See How Market Control Engine™ WorksReady to Stop Buying Tactics and Start Building a System?
Get a free audit and we'll show you which engine level fits your business.
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