Electrical Contractor Marketing Benchmarks (2026)
As of August 2026: LocaliQ 2025 lists Electricians and Electrical Contractors at $93.69 Google Search CPL, $12.18 CPC, and 9.08% conversion. SearchLight's 2026 Local Services Ads data shows electrical LSA at $39 CPL, 43.4% book rate, and $1,434 average ticket across 112 accounts.
Quick Answers
What is the average cost per lead for electricians?
LocaliQ 2025: $93.69 on Google Search Ads (CPC $12.18). SearchLight 2026 LSA data: about $39 per electrical LSA lead across 112 accounts.
What is a good close rate for electrical LSA leads?
SearchLight reports a 43.4% book rate on electrical LSA leads with a $1,434 average ticket (112 accounts).
Why is my Google Ads spend for my electrical business not generating leads?
Often structure, not budget. BaaDigi restructured a California electrical contractor from $1,000/day with zero leads to 3–5 qualified leads/day at the same spend. (BaaDigi client account, Acton CA, 2024)
How much revenue is your shop leaking?
Drop in your real numbers. We'll compare them to the electrical benchmarks above and show your monthly leak — instantly, no email required.
Electrical Marketing Benchmarks 2026
Source: LocaliQ 2025 · SearchLight Digital LSA 2026
🚀 BaaDigi Insight
$1,000/day Google Ads producing zero leads restructured to 3–5 qualified leads/day — same spend
B and M Electrical (Acton, CA). Campaign rebuild + LSA placement.
Source: BaaDigi client account, Acton CA, 2024
| Metric | Benchmark | Notes |
|---|---|---|
| Avg. CPL (Google Search Ads) | $93.69 | LocaliQ 2025 Electricians and Electrical Contractors |
| Avg. CPC (Google Search Ads) | $12.18 | LocaliQ 2025 |
| Conversion Rate (search ads) | 9.08% | LocaliQ 2025 |
| LSA CPL (electrical) | $39 | SearchLight LSA · 112 accounts |
| LSA book rate (electrical) | 43.4% | SearchLight LSA |
| Avg. ticket (LSA-sourced electrical) | $1,434 | SearchLight LSA |
Frequently Asked Questions
Are Local Services Ads worth it for electricians?
On SearchLight's 2026 LSA dataset, electrical LSA CPL is $39 with a 43.4% book rate — well below LocaliQ's $93.69 search CPL for the trade.
Benchmarks for Other Trades
Data Sources & Methodology
Electrical benchmarks are compiled from the published industry reports listed below and cross-checked against BaaDigi client account data. Figures are quoted as each publisher reports them; where publishers disagree, both are shown. Updated August 2026.
- LocaliQ — 2025 Home Services Search Ad Benchmarks
- SearchLight Digital — Google LSA Cost Per Lead by Trade (2026)
Compiled by Ryan Goering, BaaDigi. Benchmarks represent industry averages — individual results vary by market, seasonality, and campaign quality. Use as directional guidance, not absolute targets.
How Does Your Electrical Shop Compare?
Get a free growth diagnostic and see exactly where your numbers stack up against these electrical benchmarks.
Get Your Free Growth Diagnostic