Part of The Predictability Engine™

Pay-Per-Click Advertising

Qualified Leads on Demand with Targeted Ads

Google Ads and Meta Ads that deliver qualified contractor leads at scale. We specialize in high-intent campaigns for home services — not generic ad management.

What You Get

Google Ads (Search, Local Service Ads, Display)
Meta Ads (Facebook & Instagram) for contractors
Custom landing pages for each campaign
Conversion tracking and call tracking
A/B testing for continuous improvement
Transparent reporting with cost-per-lead metrics

Our Process

1

Campaign Strategy

We identify your best keywords, audiences, and budget allocation for maximum ROI.

2

Ad Creation

Compelling ad copy and creative designed specifically for contractor services.

3

Landing Pages

Custom landing pages optimized for conversion — not your homepage.

4

Launch & Monitor

Careful launch with daily monitoring during the optimization period.

5

Optimize & Scale

Continuous optimization to lower cost-per-lead and scale winning campaigns.

Frequently Asked Questions

What's a good cost per lead for contractors?

It varies by trade and market, but most contractors should target $25-75 for residential leads and $50-150 for commercial. We work to beat these benchmarks continuously.

How much ad spend do I need?

We recommend a minimum of $1,500/month for Google Ads to get meaningful data. Most of our clients invest $3,000-10,000/month in ad spend for strong results.

Google Ads or Facebook Ads?

For contractors, Google Ads typically performs better for immediate lead generation (high intent). Facebook Ads are great for brand awareness and remarketing. We often recommend both.

Part of The Predictable Work Engine™

Pay-Per-Click Advertising is a core component of The Predictability Engine™

We don't sell pay-per-click advertising as a standalone tactic. It's built into a proven system designed to generate predictable, scalable growth for contractors.

See How The Predictability Engine™ Works

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